Manufacturing and Technology
Do you produce technical documentation, user manuals, or other materials that are critical to the manufacturing or use of products? Do you publish catalogues, product documentation, or other richly designed materials for consumers in multiple geographies? Do you create print, online, or mobile publications to communicate with thousands of employees across the globe?
If so, Quark publishing software can streamline your publishing process, increase the accuracy of your material — whether technical or richly designed — and reduce your overall publishing costs.
The Root of the Problem: Manual Publishing
To enable the rapid delivery of new products, manufacturers must meet continually shorter product development cycles, deliver accurate technical and product information in multiple formats (print and electronic) and in multiple languages, and communicate effectively with employees around the globe. This requires coordinating hundreds — even thousands — of contributors to the publishing process, from technical experts, subject matter experts (SMEs), and partners to graphic designers, copy-editors, and more.
Yet manufacturers typically rely on traditional word processing and desktop publishing tools and processes to develop technical publications, richly designed product marketing materials, and employee communications. Such publications require manual intervention from the publishing team or Creative Services group, which isolates subject matter experts and other knowledge workers from the publishing process. As a result, the publishing process is slow, errors creep in, and costs are high — and they're even higher when you consider the time, costs, and effort necessary to produce publications in every language you must support.
How to Meet Technical and Design-rich Publishing Requirements
To overcome these challenges, manufacturers need to adopt a publishing process that links contributors across the entire organisation and all geographical boundaries, through a single, automated workflow. This is where Quark publishing software comes in.
Speed Up the Delivery of Technical Publications
Whether you're using DITA or another tag set, Quark can help your technical documentation group adopt an XML publishing strategy, enabling all of your technical experts to contribute directly to the development and ongoing maintenance of technical documentation. This speeds up the delivery of technical publications, improves content accuracy, and reduces your publishing costs.
If you're targeting content to consumers, you can automate and streamline the creation and publication of rich, high-quality designs using Quark Publishing System.
Improve Your Publishing Processes in Marketing and Communications
Our software also provides your global marketing and communications teams with with the tools they need to reduce costs, streamline their operations, improve compliance with their branding and design guidelines, and deliver more accurate information to customers in both print and digital formats.
Improve Your Design-driven Publishing
To improve the creation and delivery of richly designed, personalised marketing materials to multiple formats — including print, the Web, and other digital formats, such as the iPad™ — you can develop a collaborative workflow with the Quark Marcom Platform. Based on Quark Publishing System, the Platform integrates writers, designers, legal experts, and others through a single Web-based system. While designers use QuarkXPress to create layouts and design elements, authors can write, edit, revise copy, or manipulate images either with QuarkCopyDesk (a desktop application), via browser-based access to Quark Publishing System, or within Microsoft Word.
Regardless of the tool, authors can view content in the final page layout and change only the text and graphics that the designer allows. Once the content is in a print layout, Quark Publishing System can automatically transform that print content to XML, which it can then automatically publish to print, Web, and other digital formats.
Automated Advertising Production
If you publish high volumes of customised ads to meet specifications required by different publications, you can use the Quark Web-to-Print System. The Quark Web-to-Print System automatically builds high volumes of customised ads by filling QuarkXPress templates with text, pictures, and illustrations from your database, then automatically applying rules to adjust both text and graphics.
Streamline Employee Communications
You can use Quark Publishing System to improve employee communications across your global operations by delivering information to employees through consistent print and online publications. By creating a single, collaborative workflow, you can eliminate the inefficiencies of manual systems that rely on e-mail and let your communications team focus on content creation, draw from a single source of information and one publishing process, and reduce overall printing costs.
Next Steps